About Us: Awake & Wander Luxury Travel

Luxury Travel, Designed Around You


At Awake & Wander Luxury Travel, we believe that travel should never be ordinary. It should awaken your senses, stir your soul, and leave you with stories that linger long after you’ve returned home. We don’t just plan holidays—we curate personal journeys with elegance, depth, and unforgettable detail.


Whether you’re dreaming of an overwater villa in the  Maldives, a city break in  Paris, a private safari in  Kruger, or a wellness escape in  Bali, we take your vision and craft it into something uniquely yours.


Who We Are


Awake & Wander Luxury Travel is the flagship luxury division of the Jamie Wake Travel family. We are proud to sit alongside our sister brands:


  • Jamie Wake Travel – Our core brand offering a wide portfolio of holidays across trusted global operators, with a reputation for personal service and attention to detail.
  • Wide Awake Holidays – Our LGBT+ specialist brand, providing tailor-made, inclusive travel experiences for the LGBTQ+ community where "gay-friendly" isn't good enough—we aim for genuinely welcoming.
  • Personal Travel Service - Our dedicated homeworking travel division, connecting you to experienced and passionate travel experts across the UK who offer a one-to-one, flexible, and highly personalised service—often from the comfort of your own home.


Together, we offer an exceptional standard of service, while Awake & Wander focuses exclusively on luxury, bespoke, and experience-led travel for discerning clients.


Personalised Service, Always


Every journey begins with a conversation. We take the time to understand your preferences, passions, and travel goals before we even suggest an itinerary. From there, we:


  • Curate experiences around your lifestyle and tastes
  • Handpick luxury properties, private guides, and exclusive excursions
  • Manage all the details—from door-to-door transfers to dining reservations and spa appointments
  • Remain on hand before, during, and after your trip for complete peace of mind


Our clients expect a high level of service—and that’s exactly what we deliver.


Travel That’s as Unique as You Are


Our clients come to us because they’re looking for something more than a packaged holiday. They want depth, discretion, and distinctive experiences that go beyond the ordinary.


We work with:


  • Couples seeking secluded luxury
  • Families planning once-in-a-lifetime getaways
  • Solo travellers looking for meaning and connection
  • Groups celebrating milestones in unforgettable ways


And because no two travellers are alike, no two itineraries are ever the same.


Luxury, Without the Guesswork


We know that luxury travel is about more than marble bathrooms and first-class flights. It’s about trusting your travel advisor, knowing everything is taken care of, and feeling truly seen and understood.


With Awake & Wander, you’ll never feel like just another booking. You’ll feel like the only booking that matters.


Let’s Create Something Extraordinary


Wherever your dreams may lead you—whether it’s the beaches of Bora Bora, the streets of Florence, or the savannahs of South Africa—we’re ready to make it happen.


Let’s awaken your wanderlust and elevate it into something remarkable.


Awake & Wander Luxury Travel. Because your story deserves a beautiful setting.

Why Book With Us?

✧ Independent and Trusted


As an independent agency, we are not tied to specific tour operators or hotel chains. We work with only the best, globally recognised partners, from boutique resorts to leading cruise lines and private villas.

✧ Financially Protected


Awake & Wander Luxury Travel is a trading name of Wake Enterprises Limited, which is a proud member of the Protected Trust Services (PTS). All customer payments are held in trust, and bookings are fully financially protected. Many of our holidays are also ATOL protected, offering additional peace of mind.

✧ Expertise Across the Globe


We specialise in tailor-made luxury escapes, including:


  • Iconic city breaks
  • Beachfront retreats in the world’s most beautiful destinations
  • Safari adventures with five-star camps
  • Luxury cruises from polar expeditions to Mediterranean yachting
  • Wellness and spa escapes designed to rejuvenate
  • Romantic honeymoons and milestone celebrations


Wherever in the world you want to go, we know the best way to take you there—in style.