How to Experience Marrakech in Style: Luxury Holidays to Morocco

Luxury holidays to Morocco begin in Marrakech, where rich history and modern elegance blend seamlessly. Behind the medina’s ochre walls lies a city that’s full of colour, texture, and unforgettable experiences. Here, luxury is defined not just by five-star hotels but by personalised service, fine dining, and curated adventures tailored to your pace.

From opulent riads to world-renowned spas, this city has long attracted travellers who crave style with substance. But there’s more than just comfort — there's craft, culture, and culinary mastery around every corner. Whether you’re wandering through lush palace gardens or exploring artisanal souks with a private guide, you’ll feel the rhythm of Marrakech beneath your feet.

At Awake & Wander Luxury Travel, every itinerary is designed with your preferences in mind. We tailor each detail to create something completely personal — because where every journey begins with you isn’t just our tagline. It’s our promise.

Let’s explore how to make your time in Marrakech truly exceptional.

Why Marrakech Is the Heart of Moroccan Luxury

Marrakech offers a rich contrast of old and new, noise and stillness, opulence and authenticity. It’s a city where ancient souks, ornate palaces, and secret gardens sit comfortably alongside sleek rooftop lounges and contemporary art galleries.

Many of these cultural treasures are preserved as part of the UNESCO-listed Medina of Marrakech, which remains a living showcase of Morocco’s vibrant past.

The appeal of Marrakech starts with its sensory immersion. Hear the call to prayer echo over terracotta rooftops. Smell the citrus trees in bloom in the Jardin Secret. Taste slow-cooked lamb tagine flavoured with saffron and cinnamon. This is where Morocco shows its finest side.

Luxury travellers will find everything they desire — and more. From high-end fashion boutiques in Gueliz to Michelin-level dining in restored riads, there’s a steady rhythm of refinement throughout the city. But what makes luxury holidays to Morocco truly special is the city’s willingness to welcome you in — to show you its secrets, not just its surface.

Marrakech is ideal for couples, solo travellers, families, and friends. The key lies in how you choose to explore. When the pace is right, and the setting is right, magic happens.

If you’re looking for luxury that feels authentic and effortless, Marrakech delivers.

The Best Times to Visit Marrakech for a Luxury Experience

Morocco is a year-round destination, but choosing the right season can shape your entire experience — especially for a luxury trip to Marrakech. The weather, crowd levels, and atmosphere vary greatly through the year, so timing matters.

Spring (March to May) is widely considered the best season. The weather is warm but not scorching, flowers are in bloom, and the city is alive with outdoor festivals and rooftop dining. It’s also the perfect time for garden visits and guided walks through the medina.

Autumn (September to early November) is another ideal window. Temperatures are more comfortable after the summer heat, and the skies are usually clear. It’s a wonderful season for desert day trips, hammam treatments, and evening strolls through Jemaa el-Fnaa.

Winter (December to February) can be surprisingly appealing. Marrakech stays mild, and hotel rates are often more favourable. It’s also a popular time for spa holidays and food-focused escapes. Pack a light jacket for evenings and enjoy the city at a slower pace.

Summer (June to August) is hot — often above 40°C — but this can be a good time for poolside relaxation at resorts. Many properties offer shaded terraces, private plunge pools, and air-conditioned suites to keep you cool.

No matter when you travel, luxury holidays to Morocco offer unforgettable experiences — but with the right timing, they become even more magical.

Where to Stay: Marrakech’s Finest Luxury Hotels

Choosing the right place to stay will elevate your trip from comfortable to unforgettable. Marrakech boasts an impressive range of high-end accommodations that fuse traditional design with five-star amenities. Whether you're drawn to the intimacy of a private riad or the lavish grounds of a resort, each hotel offers its own kind of luxury.

We’ve curated a selection of exceptional properties that deliver on style, service, and atmosphere. These are the kinds of places where attention to detail turns every moment into a memory — and where every request is met with quiet efficiency.



Here’s where you can stay in true Moroccan style.

Royal Mansour Marrakech

When it comes to prestige, few places can rival the Royal Mansour. Built by royal decree, this hotel isn’t just a place to stay — it’s a living work of art. Guests are housed in private multi-level riads rather than traditional rooms, offering complete privacy and stunning architecture.

Each riad features zellige tilework, carved cedar wood, and its own rooftop terrace with a plunge pool. The hotel’s underground network of service tunnels ensures that staff are never seen unless needed — a level of discreet luxury that sets Royal Mansour apart.

The spa here is among the most indulgent in the world. Spend the afternoon wrapped in rose-scented steam, followed by a massage using local argan oil. Then, dine in one of the hotel’s Michelin-level restaurants, where the cuisine is both elegant and heartfelt.

We have access to exclusive offers at Royal Mansour, including complimentary upgrades and tailored experiences. Speak to us to find out what’s available for your travel dates.

La Mamounia



A Marrakech icon, La Mamounia has long been the hotel of choice for dignitaries, celebrities, and luxury seekers. Set in acres of landscaped gardens with views of the Atlas Mountains, it combines classical Moroccan design with a grand European sensibility.

Rooms are spacious, rich in colour, and incredibly comfortable. Whether you stay in a classic suite or one of the standalone riads, you’ll find the service polished and intuitive. Relax by the pool with a mint tea in hand or visit the indoor spa for a traditional hammam followed by a hydrating facial.

Dining is another highlight. Choose from Moroccan fine dining, contemporary Italian dishes, or seasonal light bites. In the evenings, the hotel’s lounge bar becomes a hub of quiet glamour — ideal for an after-dinner drink.

We frequently have offers for La Mamounia, from extra nights to spa credits and added amenities. Get in touch to see how we can personalise your stay.

Mandarin Oriental Marrakech

Modern elegance meets Moroccan soul at the Mandarin Oriental. Located just outside the hustle of the medina, this resort offers space, serenity, and top-tier service. Each villa is a private retreat with its own garden, pool, and indoor-outdoor living space.

The aesthetic here is sleek yet rooted in local design. Think clean lines, Berber patterns, and handcrafted detailing. Whether you’re sipping coffee in your courtyard or enjoying a rose-scented bath, the sense of calm is constant.

The spa offers holistic treatments inspired by Eastern and Moroccan traditions, and wellness is woven into every part of your stay. The resort also offers yoga, Pilates, and wellness consultations — ideal for those looking to relax deeply.

We work with the Mandarin Oriental and often secure benefits like early check-in, late check-out, and personal touches. Let us know your preferences, and we’ll handle the rest.

Exclusive VIP Experiences in Marrakech

Luxury holidays to Morocco are defined by more than accommodation. What truly makes a trip memorable are the experiences — the private moments and curated excursions that turn a good holiday into an extraordinary one.

Here are some standout VIP experiences you can enjoy in Marrakech:

• Private Medina Tour: Navigate the maze-like alleys with an expert guide. Visit artisan cooperatives, discover hidden courtyards, and learn about Moroccan culture from someone who lives it every day.
• Early Morning Access to Majorelle Garden: Beat the crowds and explore Yves Saint Laurent’s famous botanical garden in peace. A private guide can enrich the visit with stories of art, fashion, and flora.
• Sunset Camel Ride in the Agafay Desert: Only 40 minutes from the city, the rocky Agafay Desert offers golden hour views and quiet solitude. Enjoy a ride followed by mint tea and local pastries under a Berber tent.
• Hot Air Balloon Over the Atlas Foothills: Rise early and drift above valleys, villages, and farms. It's a peaceful and surreal way to take in the Moroccan landscape.
• Luxury Cooking Class in a Riadh: Learn how to prepare Moroccan dishes using traditional spices, methods, and techniques — then enjoy your creation in a garden setting.

We’ll tailor each experience to your needs. If you have mobility requirements, particular interests, or time constraints, we’ll build your itinerary around you.

What to Pack for a Luxury Trip to Marrakech

Packing for a luxury holiday to Morocco is about balancing comfort, culture, and elegance. Marrakech’s blend of tradition and trend means you’ll want to dress thoughtfully while feeling relaxed and confident.

Here’s a guide to what to bring:

• Light, breathable fabrics – Think cotton, linen, and silk. The climate is warm year-round, and these materials help regulate temperature.
• Modest yet stylish clothing – While Marrakech is cosmopolitan, covering shoulders and knees is appreciated in souks and religious sites. Maxi dresses, linen trousers, and kaftans are great options.
• A smart outfit – For fine dining or cocktails at upscale venues like La Mamounia or Royal Mansour, you’ll want something elevated. A blazer or a stylish dress works well.
• Swimwear – Pack a swimsuit for the hotel pool or spa, but always bring a cover-up for walking between spaces.
• Comfortable shoes – Choose cushioned sandals or light trainers for medina walks, and a dressier pair for evening outings.
• A scarf or shawl – Useful for sun protection or modesty in sacred spaces.
• High SPF sunscreen, sunglasses, and a wide-brimmed hat – Marrakech sun can be intense, especially in spring and summer.

Don’t worry about bringing everything — many luxury hotels provide toiletries, slippers, and even steamers or laundry services. If you forget something, the city’s boutiques and souks offer plenty of elegant alternatives.

When you book with Awake & Wander, we’ll provide a tailored packing list based on your hotel, itinerary, and season of travel.

What’s Included When You Book with Awake & Wander

We know that peace of mind is part of luxury. When you book through Awake & Wander Luxury Travel, you’ll receive full financial protection as standard. We are proud members of Protected Trust Services and hold an ATOL Licence, which means your money is secure from the moment you confirm your trip.

Every tailor-made holiday includes Supplier Failure Insurance and Scheduled Airline Failure Insurance, protecting you even if something changes with your accommodation or flights. We’re also here for you personally.

Should plans shift or issues arise while you’re away, you won’t be left figuring it out alone — we’re just a call away.

In addition, you gain access to our expert knowledge, preferred supplier rates, and exclusive extras. Whether that’s an early check-in, a room with a better view, or a welcome gift waiting when you arrive, we’ll make sure it feels special.

Luxury should feel effortless — and with us, it does.

Our Take:

“Marrakech is where indulgence meets authenticity. It’s a place that rewards the curious and pampers the weary. Let us help you experience it your way, with comfort, character, and care built into every step.”

Combining Marrakech with Other Luxury Moroccan Destinations

One of the best things about luxury holidays to Morocco is the ease of combining multiple regions into a single seamless itinerary. If you’re planning a longer trip, consider pairing Marrakech with another destination for a complete taste of Morocco.

The Atlas Mountains – Just a 90-minute drive away, the High Atlas offers cooler temperatures and dramatic landscapes. Stay at a boutique kasbah overlooking the valleys or enjoy a guided hike followed by a traditional Berber lunch. It’s the perfect contrast to the buzz of Marrakech.

Essaouira – This laid-back coastal town makes a great two- or three-night extension. Think seafood feasts, beach walks, and charming riads by the sea. The medina here is smaller and more relaxed — ideal after the energy of Marrakech.

The Agafay Desert – For those short on time, a night or two in the nearby rocky desert adds a dose of wilderness and romance. Enjoy luxury glamping under the stars, candlelit dinners, and camel rides at dusk.

Fes – A longer but rewarding journey (either by luxury train or internal flight), Fes offers deep culture, world-class crafts, and the largest medina in the Arab world. It’s an ideal add-on for travellers seeking a more immersive cultural experience.

We’ll help you plan a route that matches your pace and preferences. Every journey we create is tailor-made — and Morocco has so much more to offer beyond its gateways.

How to Start Planning Your Luxury Escape

Creating your perfect Moroccan adventure starts with a conversation. Whether you’re imagining a romantic break, a wellness retreat, or a family getaway, we’ll shape it around your vision.

You can now build your own bespoke holiday directly through our website. Select your destination, browse suggested properties, and customise your itinerary — all at your own pace.



Prefer to leave it to the experts? That’s what we’re here for. A short phone call is all it takes for us to get to know your style and suggest options that align with your expectations. We’ll handle the flights, the transfers, the activities, and all the thoughtful extras.

Ready to experience Morocco in luxury? Let’s make it happen.

Call us on 01495 400011 or fill out our holiday enquiry form on the website. Whether you book online or let us take the reins, we’ll be with you every step of the way.

Frequently Asked Questions