Luxury travel trends are shifting in 2025, and what defines indulgence is evolving fast. Travellers are moving away from the obvious. They're trading champagne for silence, exclusivity for experience, and resorts for raw beauty. As we enter a new chapter of global travel, those seeking something special are looking deeper — for authenticity, for meaning, for calm.
Here’s what you can expect in 2025, and how
Awake & Wander Luxury Travel helps you get there safely and seamlessly.
The Rise of Slow Travel
Busy schedules are out. Deep, meaningful journeys are in.
Slow travel is becoming one of the most defining luxury travel trends. It’s about quality over quantity — fewer destinations, more connection. Instead of racing through cities, luxury travellers are now seeking longer stays, local immersion, and the space to breathe.
Why it matters: More time means deeper relaxation and richer experiences. Think cooking classes with Tuscan grandmothers, not a rushed restaurant hop.
Where to go:
- Piedmont, Italy – With truffle forests, boutique vineyards, and rolling hills.
- ·Kyoto, Japan – A place for stillness, temples, and quiet tea rituals.
Short stays don’t have to feel rushed. We can tailor every detail so that even a few days feel like a world away.
Hotels with a Heart
Luxury doesn’t mean excess. In 2025, it means impact.
Hotels that care for the planet and their people are no longer niche — they’re becoming the new standard. From zero-waste kitchens to staff-led community projects, ethical hotels are shaping the future of indulgence.
Stay here: Six Senses Zighy Bay, Oman
Located between rugged mountains and the sea, Six Senses Zighy Bay is an eco-conscious escape with an edge. You arrive by paraglider or 4x4, and from that moment, the resort’s wellness-led design takes over. Locally sourced food, Earth Lab workshops, and an organic spa bring natural luxury to life.
Want to know more about sustainable hotel offers? Let us show you what’s possible — with our global network, we have access to dozens of eco-led escapes at competitive rates.
Ultra-Personal Itineraries
The age of templated trips is behind us.
In 2025, one of the clearest luxury travel trends is full personalisation. Not just the where, but the why. We’re seeing a growing appetite for trips built around life stories — honeymoons that retrace family roots, sabbaticals themed around wellness, and milestone birthdays in far-flung private villas.
At Awake & Wander, this is our speciality. No two clients are the same, so no two holidays should be either.
Real example:
One recent client asked us to recreate a 1980s family road trip across New England — this time with their grown children. We arranged restored classic cars, stays in historic inns, and lobster boils by the beach.
What could your story look like? Let’s write it together.
Protected, Personal and Bespoke
When you book with Awake & Wander Luxury Travel, you’re protected every step of the way.
We are proud members of Protected Trust Services and hold a full ATOL Licence, which means your money is fully secure.
Every tailor-made holiday includes
Supplier Failure Insurance and
Scheduled Airline Failure Insurance — giving you total peace of mind, even in unpredictable times.
We’re not a faceless booking engine. We're real people who know what it's like to want every detail perfect. So whether you call, email, or drop us a message — we’re here with ideas, insights and solutions, not just bookings.
This is personal travel service, redefined.
The Wellness-First Escape
Luxury isn’t always about more — sometimes, it’s about less.
Silence. Stillness. Space. These are becoming key to luxury travel trends in 2025. Travellers want trips that restore them — body and mind.
Think forest bathing in Finland. Cold-water swims in Iceland. Ayurvedic detoxes in Kerala. But also, the freedom to do absolutely nothing.
Stay here: SHA Wellness Clinic, Spain
Perched above the Mediterranean, SHA offers bespoke wellness programmes from stress relief to immune rebooting. Rooms are light, crisp, and tech-free. Daily consultations keep your goals on track. It’s like rehab — but for thriving.
Wellness doesn’t have to mean compromise. Ask us about options that combine comfort, healing and style — you’ll be surprised by how varied they are.
The Return of Grand Rail Journeys
Trains are making a comeback — but with velvet upholstery and five-course dinners.
Rail travel is one of the luxury travel trends that blends nostalgia with eco-awareness. It’s leisurely, scenic, and far more civilised than an airport queue. And in 2025, luxury trains are expanding their routes.
Try this: The Eastern & Oriental Express, Southeast Asia
This elegant green-and-gold train is relaunching with journeys through Malaysia’s wild heartlands. You’ll sleep in wood-panelled suites, dine on local flavours, and sip cocktails in the observation car as the sun sets behind paddy fields.
Curious about classic train holidays? We’ve got insights into rare routes, limited editions, and pre-release itineraries that go far beyond the ordinary.
Hyperlocal Dining
Forget global menus. The new flavour of luxury is local.
One of the most satisfying luxury travel trends of 2025 is the celebration of regional food. Travellers are seeking not only the dish — but the story behind it. Whether it’s a chef foraging each morning, or a menu designed around lunar farming, food is becoming a deeper connection point.
Dine here: Fogo Island Inn, Newfoundland
Remote, rugged and refreshingly real, Fogo Island Inn serves up hyperlocal food in a dining room facing the sea. Ingredients are pulled from the ocean and surrounding land, and no two menus are alike. Your servers? Often the same people who fished your cod or brewed your kombucha.
Ready to taste the world, one plate at a time? Let’s talk food-led journeys, from Michelin-starred hideaways to wild cookouts.
Luxe for the Whole Family
Luxury travel is no longer just for couples. Families — even multi-generational groups — are seeking tailored luxury that caters to all ages.
Think safari lodges with kids’ rangers, private villas with cinema rooms, and cultural tours that balance grown-up moments with child-led fun.
Stay here: One&Only Le Saint Géran, Mauritius
This beachfront retreat offers calm lagoons for paddleboarding, a creative kids’ club, and attentive service for every generation. While children go crab hunting, parents can enjoy spa treatments or beachside cocktails.
Travelling as a family? We specialise in intergenerational travel — and know which properties truly deliver on comfort, safety and delight for everyone.
Off-Grid, On-Point
2025 travellers are switching off — and tuning in.
There’s rising demand for remote luxury. From desert camps in Namibia to Arctic igloos, travellers want the feeling of being away from it all, without sacrificing comfort.
Stay here: Shipwreck Lodge, Skeleton Coast, Namibia
Built among sand dunes and shipwrecks, this lodge is solar-powered and surreal. You’ll wake to elephant footprints, dine under the stars, and explore a coastline few ever see. The design mimics wrecked ships — but your stay will feel anything but rough.
We know the thrill of somewhere truly wild. Ask us about rare escapes and limited lodges that only a few get to experience.
Jamie Says
The biggest luxury is peace of mind. Whether you crave nature, nurture or novelty, we help you travel with confidence. Your adventure deserves more than a booking — it deserves care, curiosity and creativity. That’s what we bring to every journey.
